The 24 most commonly misunderstood marketing data terms
Imagine you’re a marketer planning a win-back campaign and you ask your data team for a list of “inactive customers.” Y...
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The story is what was announced. Nobody has discussed it yet, so if it touches your team, a short post about what you’ve seen helps the next reader.
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How to roll out Genie One: A step-by-step enterprise playbook
A regional sales director wants to know why the Northeast pipeline looks soft this quarter...
From Data to Dialogue: How S&P Global Energy Made Its Structured Data Estate Conversational with Databricks Genie Agents and MCP
S&P Global's goal was to fundamentally improve how customers discover and consume...
Running open-Jev in SQL on Databricks
Over the weekend, “System One” decision models such as Jev have launched, which are...
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What other companies in Data & Analytics are doing. The category page shows who’s active, side by side.
GPT-6 Sol and Luna on Snowflake Cortex AI
GPT-6 Sol and Luna are now in public preview through Cortex AI Functions and Cortex Inference, and coming soon to Snowflake CoCo, Snowflake CoWork, and Cortex Agents.
Scaling Mission AI: 3 Lessons for Public Sector
Moving from AI pilot to production in government requires more than technology. Discover three lessons on scaling mission AI with agents, governance and usability.
Understanding On-Premises Data Lake Architecture
Why do leading enterprises continue to invest heavily in on-premises infrastructure when cloud object storage …
Customer Journey Observability: From Impact to Root Cause
See how companies are using customer journey graphs in Observe by Snowflake to start incident investigation at business impact and reach root cause faster.